7-Eleven Singapore Partners to Launch First Shipment of Ambient Ready-to-Eat Fried Rice

Singapore, August 8, 2026 / Starify AI — As Singapore’s leading convenience store chain, 7-Eleven has officially partnered with Tancan Food, a pioneer of domestic ambient ready-to-eat fried rice, to launch a tailor-made range of ambient ready-to-eat fried rice for the local market. The first full container of products has been loaded and shipped, set to hit over 460 7-Eleven outlets across Singapore, filling a gap in ambient instant fried rice offerings at Singapore’s chain convenience stores.

Holding approximately 70% of Singapore’s convenience store market share, 7-Eleven keeps expanding its portfolio of ready-to-eat food to cater to office workers, students and short-distance travellers seeking quick meal solutions. The chain has formed a strategic partnership with Tancan Food, a 33-year veteran in the ambient instant food sector.

Leveraging Tancan Food’s mature commercial aseptic technology, the products adopt HTHP (High-Temperature High-Pressure) sterilisation processing, requiring no preservatives at all and enabling long-term ambient storage. Extremely easy to prepare, the fried rice can be eaten straight from the pouch or heated in a microwave for just one minute, perfectly matching the operational needs of convenience stores with no open flames and fast serving requirements.

Unlike generic export versions, the newly launched fried rice range is jointly developed and customised to suit Singapore’s local palate. It caters to Southeast Asian consumers’ preference for sweet, sour and savoury flavours, satisfying the diverse dietary demands of local Chinese residents and international expatriates alike.

A representative from 7-Eleven stated that the launch of ambient fried rice is merely the starting point of the two brands’ collaboration. Moving forward, 7-Eleven will continue to co-develop more localised ambient ready-to-eat food products with Tancan Food to expand the boundaries of instant food in convenience stores.

With years of overseas market development experience, Tancan Food’s ambient ready-to-eat fried rice has entered offline retail channels across the Netherlands, Saudi Arabia, Malaysia and other countries, supported by a mature cross-border food supply chain and localised R&D capabilities. The rollout of its products in all Singapore 7-Eleven stores marks the first large-scale entry of Chinese ambient ready-to-eat fried rice into an international chain convenience store system. It symbolises the standardisation and maturation of China’s ambient instant food overseas expansion model, standing as a vital milestone for Chinese food enterprises transitioning from mere “export manufacturing” to independent “global brand” operators.

A senior overseas business executive from Tancan Food commented that Southeast Asia constitutes a core segment of the brand’s global layout. As a benchmark consumer market in the region, Singapore’s deep cooperation with 7-Eleven enables rapid validation of the market compatibility of Chinese ambient instant food within international chain retail channels. Going forward, the brand will continue to export its self-developed aseptic preservation technology and localised R&D expertise. Through chain convenience store networks, it will deliver high-quality, market-adapted Chinese ambient ready-to-eat food to more countries and regions worldwide, promoting the culture of convenient Chinese cuisine.

This partnership not only addresses the shortage of ambient staple food options in Singapore’s convenience stores but also sets a new benchmark for Chinese pre-made food brands expanding overseas. Backed by 7-Eleven’s dense store network islandwide, the Chinese-style ambient fried rice will be accessible to massive local consumers, allowing overseas audiences to enjoy authentic Chinese fried rice with zero complicated preparation. Serving as a lightweight, market-friendly food carrier, it drives Chinese pre-made food into mainstream global consumer markets.

Sinorice Group is China’s pioneering developer of ambient ready-to-eat fried rice, boasting 33 years of experience in the R&D and production of commercially aseptic food. Specialising in preservative-free ambient instant food, its product lineup covers fried rice, mixed noodles, ready meals and more. With supply chains spanning multiple countries globally, the enterprise advances the globalisation of convenient Chinese food via proprietary sterilisation technology.

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