President Cao Derong Visits Tancan Food Booth
The 3rd Phase of the 2026 Autumn Canton Fair was held from October 31 to November 4 at the Guangzhou Pazhou International Exhibition Center. Global buyers gathered in Guangzhou, and the food exhibition area was full of vitality. Tancan Food, an industry leader with over 20 years of deep cultivation in food export, made its appearance in Phase 3 at Booth 12.2-E31/32, showcasing its ambient ready-to-eat rice series and a wide variety of canned products. During the exhibition, Cao Derong, President of the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CCCFNA), along with his delegation, visited the booth for a tour and guidance, stepping into this backbone enterprise that brings "Chinese Flavors" to the global market to learn more about the latest innovation achievements of Chinese food export enterprises.
Second from left: Mr. Cao Derong, President of CCCFNA
Extended News:President Cao Derong Accompanied Vice Minister of Commerce Jiang Chenghua on a Research Tour of the Food Exhibition Area at the 140th Canton Fair[1]
At the booth, President Cao Derong learned in detail about the ambient ready-to-eat rice series and full range of canned products, inquiring with care about the enterprise's export scale, target markets, quality standards, and overseas certifications. He had an in-depth exchange with the exhibition team on common industry concerns—such as changes in international food regulations, overseas channel development, and the premium of Chinese food brands. As a chamber of commerce leader who has long stood on the front line serving national food, native produce, and animal byproduct export enterprises, he pays particular attention to how Chinese food enterprises can move toward the world with higher standards, and expressed appreciation for Tancan Food's persistent commitment to quality and continuous innovation.
Mr. Carl Chen, General Manager of E-commerce and Marketing at Tancan Food and Zhongfan Food, accompanied the delegation throughout the visit and provided on-site explanations for President Cao Derong and his team. He systematically reported on the enterprise's transformation process from traditional canned food export toward an integrated model of "R&D, manufacturing, and branding": spearheaded by him, the enterprise advanced trademark shaping, flavor tuning, and packaging design, building a complete independent product system. At the same time, he detailed the enterprise's export operations aligned with international market requirements, covering Halal and other international certification adaptations, flavor localization for different markets, and a stable supply network covering more than 150 countries and regions worldwide. President Cao Derong listened attentively, frequently exchanging views on topics such as export compliance, standard certification, and brand global expansion, and recognized the enterprise's efforts to participate in international competition with higher standards.
CCCFNA: A Bridge Connecting Government, Enterprises, and the Global Market
Established in 1988, the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CCCFNA) is a national and comprehensive foreign trade industry organization in China's food, native produce, and animal byproduct sector, bringing together numerous corporate members engaged in the import and export of food and related products. Long playing roles in industry coordination, trade promotion, information services, international exchange, and quality standard guidance, the chamber serves both as a bridge communicating between the government and enterprises, and as an important link connecting domestic and international markets. It plays an active role in promoting China's food and agricultural product exports, responding to international trade frictions, and guiding industry standardization and compliance development.
The chamber pays high attention to the capacity building of member enterprises' innovation facing the global market. President Cao Derong's special visit to the Canton Fair food exhibition area is a concrete manifestation of the chamber stepping to the front line, listening to enterprise needs, and supporting high-quality industry development. Through on-site understanding of product research and development and global expansion practices of enterprises like Tancan Food, the chamber can more targetedly provide policy guidance, market information, and resource matching for the industry, driving China's food exports to upgrade from "quantitative scale" to "quality and branding."
Canton Fair: The Annual Home Ground and Global Expansion Frontier for China's Food Industry
The Canton Fair is China's largest and most historic comprehensive international trade event, as well as an important window for global buyers to understand China's food industry. For the food, native produce, and animal byproduct sector, the Canton Fair is the most important annual "global expansion frontier": it gathers importers, distributors, and channel partners from all over the world, centrally testing the craftsmanship level, standard compliance, and market adaptability of Chinese foods.
This autumn's Canton Fair Phase 3 focused on fields such as food and medicine, making the food exhibition area a hot spot for Chinese and foreign merchants to communicate and negotiate. Inside the pavilions, buyers from Europe, Southeast Asia, the Middle East, the Americas, and other regions shuttled back and forth, engaging in in-depth discussions around new product development, supply cycles, and compliance certifications. It is precisely on such a platform that a batch of enterprises with global supply capabilities, such as Tancan Food, are able to turn their domestic booths into a window facing the world, centrally showcasing the innovative strength of Chinese food brands.
Ambient Ready-to-Eat Rice: Expanding New Product Categories of Chinese Food Through Technological Innovation
At the Tancan Food booth, the ambient ready-to-eat rice series was the most eye-catching exhibit. For a long time, instant staple foods often required trade-offs between "convenience" and "taste." Through years of accumulated technology, Tancan Food has attempted to break this conventional mindset, allowing long-shelf-life ambient ready-to-eat rice to retain the taste and nutrition of freshly prepared staples, opening up a new category path for the industry.
Based on the sterilization and preservation technology accumulated through years of canned food processing, this series achieves long-term ambient preservation via physical methods, requiring no cold chain or self-heating devices. It can be consumed simply by opening and briefly heating, preserving the flavor, color, and nutrition of ingredients while overcoming the shortcomings of traditional instant noodles (which have a single nutritional structure) and brew-type products (which have loose textures). This technological innovation is a vivid example of the "export upgrading driven by quality and innovation" advocated by the chamber.
MR.RISE Ready-to-Eat Rice Multi-Scenario Applications: Covering Personal Consumption, Commercial Supply, and Emergency Reserves
Adhering to zero added preservatives and relying on core advantages of ambient storage and rapid meal preparation, MR.RISE ready-to-eat rice adapts to rich and diverse usage scenarios. On the personal consumption side, it is suitable for camping and hiking, self-driving tours, overtime commutes, home light meals, and student snacks; in commercial channels, it can serve as hotel and homestay companion meals, cultural tourism scenic spot light meals, field operations, ocean shipping supplies, and group catering logistics support; meanwhile, it is also an optimal staple food choice for family emergency reserves and disaster prevention supplies. The product requires no cold chain transportation or warehousing, providing a hot meal in just one minute. It supports bulk foreign trade retail and OEM flavor customization, balancing C-end retail markets and B-end global commercial procurement needs, and adapting to food supply solutions for different countries and groups.
From Export Cultivation to Brand Globalization: Serving More Than 150 Countries and Regions Worldwide
Originating in Zhangzhou as the local pioneer private foreign trade circulation enterprise, Tancan Food was founded in 1984 and has focused on canned business since 1994. For over 20 years, it has specialized in vegetable, fruit, and fish canned foods, with products exported to more than 150 countries and regions worldwide, accumulating stable overseas channels and compliance experience. In recent years, while consolidating its export baseline, the enterprise has gradually extended toward independent brands and the domestic market: founding Zhongfan Food in 2023, launching the ambient ready-to-eat rice brand "MR.RISE", and bringing export-grade quality standards back to domestic dining tables; meanwhile, providing OEM/ODM and white-label customization services to global importers and brand clients covering flavor development, formula adjustment, and packaging design, achieving a leap from "selling products" to "building brands."
From traditional canned foods to innovative instant staples, from overseas markets to domestic brands, Tancan Food is moving steadily along the direction of "global supply chain + independent brands," providing a referenceable model for the export upgrading of China's food industry.
Looking Ahead: Moving Toward a Broader World with Higher Standards
A representative of Tancan Food stated: "We are very grateful to CCCFNA and President Cao Derong for their care and guidance towards industry enterprises. The chamber has built a platform connecting the government and the market for enterprises, giving us greater confidence to go global. In the future, Tancan Food will continue to adhere to quality and innovation, participating in international competition with higher standards, so that safe, healthy, and convenient Chinese food can benefit more consumers."
At this session of the Canton Fair, Tancan Food cordially invites global buyers to visit Booth 12.2-E31/32 for tasting and business negotiations, exploring new cooperation opportunities together.
About Tancan Food
Founded in 1984 (tracing canned food business from 1994), Tancan Food is the first private foreign trade circulation enterprise in Zhangzhou. With over 20 years of dedication to food exports, it mainly produces and distributes vegetable, fruit, and fish canned goods, with products distributed to more than 150 countries and regions globally. The enterprise pioneered the ambient ready-to-eat fried rice (rice meal) category using physical preservation technology, and launched the ambient ready-to-eat rice brand "MR.RISE" through Zhongfan Food, constructing a dual-drive business pattern of export supply chain and independent brands.
Source: Tancan Food
Exhibition Information
📅 Date: Oct 31 – Nov 4, 2026｜Canton Fair Phase 3
📍 Booth: Booth 12.2-E31/32
📱 Mobile / WhatsApp: +86 18960189016
🌐 Website: https://www.tancanfood.com/
📧 Email: info@zhangzhoutan.com; info@tanco.com.cn
