Cao Derong, President of CFNA, Visits Tancan Food’s Canton Fair Booth – Tancan Food’s Ambient Ready-to-Eat Fried Rice Showcases China’s Food Innovation Strength
From October 31 to November 4, 2026, Phase 3 of the 140th China Import and Export Fair (Autumn 2026 Canton Fair) was grandly held at the Pazhou Complex in Guangzhou. Buyers from all over the world gathered here with a booming trade atmosphere. As a professional enterprise with more than 20 years of experience in food export, Tancan Food presented its ambient ready-to-eat fried rice series and full-range canned food products in Phase 3. Booth 12.2-E31/32 was packed with visitors and busy negotiations, becoming one of the popular highlights in the food section of this Canton Fair.
During the exhibition, Mr. Cao Derong, President of the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA), and his entourage visited and inspected Tancan Food’s booth. President Cao stopped at the booth, carefully checked the ambient ready-to-eat fried rice series and various canned products, and listened carefully to the introduction of core technology, product innovation and overseas market layout. He spoke positively of Tancan Food’s solid strength accumulated over two decades in food export, as well as its transformation from traditional canned food export to the new track of ambient ready-to-eat fried rice. He encouraged the company to keep building its independent brand, strictly follow international market standards and further expand the global influence of Chinese food.
Mr. Carl Chen (Chen Ziyang), General Manager of Tancan Food and Zhongfan Marketing E-commerce, received President Cao and his team on site and gave a key introduction to the ready-to-eat fried rice displayed at the Canton Fair. Carl Chen led the full-chain product innovation of ambient ready-to-eat fried rice, covering trademark branding, flavor R&D and packaging design. He reported how the company created the ambient ready-to-eat fried rice category by adopting the physical preservation technology of “vacuum sealing, high-temperature sterilization and barrier protection”, achieving zero preservatives. Drawing on over 20 years of canned food export experience, Tancan Food has built a supply network covering more than 150 countries and regions worldwide. President Cao and his team listened carefully, inspected the product samples and recognized the company’s profound experience and innovative achievements in food export.
Canton Fair: A Vital Window for Global Trade and a “Super Marketplace” for Food Exports
Known as “China’s No.1 Exhibition”, the Canton Fair is China’s longest-running, largest and most influential comprehensive international trade event. Every spring and autumn, tens of thousands of global buyers travel from afar to source products, close deals and build partnerships. Phase 3 of this Autumn Canton Fair focused on food, medicine, medical devices and other sectors, gathering high-quality buyers and professional purchasers from all over the world. It serves as a key platform for food enterprises to display strength, expand overseas channels and capture market trends.
For food exporters, the Canton Fair is not only a place to secure orders, but also a barometer to observe global consumption trends. Importers, retailers and chain catering representatives from Europe, America, Southeast Asia, the Middle East and other regions walked around the booths, showing great interest in new food products that suit local tastes while balancing convenience and health.
Pioneer of Ambient Ready-to-Eat Fried Rice: Setting New Quality Standards for Convenient Staple Food
Tancan Food’s ambient ready-to-eat fried rice series was the core highlight at the booth. As the pioneer of ambient ready-to-eat fried rice, Tancan Food breaks the stereotype that convenient staple food must compromise on taste and quality. It combines the rich texture and complete nutrition of freshly cooked rice with the practical advantage of long ambient storage. Many domestic and overseas buyers stopped by for tasting, shared positive feedback and highly praised the products.
Based on the food processing technology accumulated in the canned food industry, this product series locks the original flavor, color and nutrition of rice and side dishes through physical preservation. Cold-chain storage and transportation are not required; the food can be served after simple heating. Different from most instant food on the market, it does not sacrifice natural flavor for long shelf life, nor does it rely on self-heating packs. It balances eating convenience and premium quality. Many overseas buyers asked for brochures and samples after tasting, and held on-site discussions on market adaptation, bulk purchase and custom development.
Application Scenarios: Zero Preservatives, Ready in One Minute
The MR.RISE ready-to-eat fried rice series is preservative-free and shelf-stable at room temperature, suitable for diverse scenarios. It fits individual consumption scenarios such as camping, road trips, overtime meals and quick home dining. It also works for commercial scenarios including emergency stock, field operations, hotel and homestay catering, and group meal supply. It supports export retail and OEM customization. Without cold chain required and ready to eat in one minute, it meets both C-end consumers and B-end global commercial buyers, providing tasty quality staple food anytime and anywhere.
20+ Years of Export Heritage: Full Canned Food Portfolio, Serving Over 150 Countries and Regions
Tancan Food specializes in canned vegetables, fruits and seafood, with products exported to more than 150 countries and regions. It has gained long-term trust from international importers and distributors for stable quality, compliant export certifications and reliable delivery schedules. As Zhangzhou’s first private foreign trade circulation enterprise, Tancan Food has witnessed and participated in the growth of China’s food export industry. Its export experience and compliance capability are core competitiveness for the global market.
Apart from ambient ready-to-eat fried rice, a full range of canned vegetables, fruits, mushrooms and seafood were neatly displayed at the booth, forming a complete food supply chain from raw materials to finished goods. The company provides OEM/ODM and private-label services for global importers, retailers and chain catering brands, including formula adjustment, flavor development and packaging design. Products can be flexibly tailored to local taste preferences and market access requirements of different countries, realizing true one-stop food sourcing.
Global Brand Building: From Established Exporter to the New Ambient Ready-to-Eat Fried Rice Track
Tancan Food always keeps pace with market development. Founded in 1984 (canned food business started in 1994), the company has focused on food export for more than 20 years. Facing the rapid expansion of the domestic convenient staple food market, it established Zhongfan Food in 2023 and launched its ambient ready-to-eat fried rice brand “Mr. Youfan”, officially entering the domestic convenient staple food track. It brings export-grade technology and quality standards back to the local market, making “Mr. Youfan” a high-quality convenient staple choice for Chinese families.
Expanding from export to domestic sales and covering both B-end and C-end markets, Tancan Food is building a dual-growth model of “global supply chain + independent brand”. This Canton Fair is not only a global showcase for buyers, but also an important bridge connecting domestic and international markets.
Looking Ahead: Quality as Foundation, Bringing Chinese Flavors to the Wider World
A representative of Tancan Food said: “We are honored to showcase our products on the international stage of the Canton Fair. We appreciate the guidance from CFNA and relevant authorities. Our ambient ready-to-eat fried rice is the achievement of years of technical accumulation and market insight, and also a landmark result of our brand upgrading and diversification. In the future, Tancan Food will continue to adhere to the philosophy of zero preservatives, premium quality and continuous innovation. We will provide a richer product portfolio and better services to deliver high-quality food options for global customers and consumers.”
Tancan Food sincerely invites global buyers to visit Booth 12.2-E31/32 at the Canton Fair for on-site tasting and business negotiations, to open a new chapter of food trade together.
About Tancan Food
Founded in 1984 (canned food business started in 1994), Tancan Food is Zhangzhou’s first private foreign trade circulation enterprise. With over 20 years of food export experience, it mainly supplies canned vegetables, fruits and seafood to more than 150 countries and regions worldwide. Adopting the physical preservation technology of “vacuum sealing, high-temperature sterilization and barrier protection”, the company pioneered the ambient ready-to-eat fried rice category. Through Zhongfan Food, it launched its ambient ready-to-eat fried rice brand “Mr. Youfan”, operating with a dual-drive model of export supply chain and independent brand.
Source: Tancan Food
Exhibition Info
📅Time: Oct 31 – Nov 4, 2026｜Canton Fair Phase 3
📍Booth: Booth 12.2-E31/32
📱Mobile / WhatsApp: +86 18960189016
🌐Website: https://www.tancanfood.com/
📧Email: info@zhangzhoutan.com; info@tanco.com.cn
