Deputy Mayors of Chizhou and Chuzhou Visit Booth at Canton Fair: Tancan Food Connects Regional Industries to Global Markets With Chinese Ready‑to‑Eat Foods
Leaders from two municipal governments visited Tancan Food’s exhibition booth. Phase 3 of the Autumn 2026 Canton Fair took place from October 31 to November 4 at the Pazhou Complex, Guangzhou. Global buyers gathered in the city, and the food exhibition area enjoyed heavy foot traffic. As a long‑time exhibitor at the Canton Fair, Tancan Food showcased its ambient ready‑to‑eat cooked rice series and diversified canned‑food product lines at Booth 12.2‑E31/32 during Phase 3. During the fair, Mr. Hu Baojun, Deputy Mayor of Chizhou Municipal People’s Government in Anhui Province, and Mr. Liu Jianghua, Deputy Mayor of Chuzhou Municipal People’s Government, visited the booth for inspection and exchanges. The delegation visited this private‑owned enterprise that brings “Chinese flavors” to the world, and held in‑depth discussions covering regional industrial matching, food‑industry collaboration and potential cooperation opportunities.
(1st from left): Hu Baojun, Deputy Mayor and Member of the Party Leadership Group of Chizhou Municipal People’s Government
(2nd from left): Liu Jianghua, Deputy Mayor of Chuzhou Municipal People’s Government and Chairman of the Chuzhou Committee of China Association for Promoting Democracy
At the booth, the two deputy mayors learned in detail about the ambient ready‑to‑eat cooked‑rice range and full‑category canned products. They asked about the company’s export scale, product R&D and global market layout. Combined with local food‑industry realities in Chizhou and Chuzhou, they held cordial talks with the on‑site exhibition team regarding topics including docking of local specialty agricultural‑product resources, food‑industry investment promotion, and building export‑oriented channels for local enterprises. As local government representatives, they paid special attention to drawing experience from outstanding export‑focused enterprises to help local food industries integrate into global markets, and praised Tancan Food for its commitment to quality and dedication to global expansion.
Mr. Carl Chen (Chen Ziyang), General‑in‑Charge of Marketing & E‑commerce for Tancan Food and Sinorice Food accompanied the officials and gave on‑site briefings. He reviewed the company’s long‑standing participation in the Canton Fair as a bridge linking global buyers, and its transformation from traditional canned‑goods exporter toward integrated “R&D‑manufacturing‑branding” operations. Drawing on its export heritage, Tancan Food develops locally adapted tastes and custom‑made packaging for multi‑market global adaptation, enabling consumers across countries and regions to access Chinese ready‑to‑eat foods suited to local eating habits. The two officials listened closely and exchanged views on product technology, export compliance and prospects for regional cooperation.
Chizhou & Chuzhou: New Food‑Industry Opportunities Along the Two Banks of the Yangtze River in Anhui
Chizhou City sits on the southern bank of the Yangtze River within the Wanjiang Urban Belt. Famous for Jiuhua Mountain, it boasts rich landscapes and distinctive ecological conditions, plus abundant specialty agricultural resources including tea, aquatic produce and selenium‑rich farm goods, creating broad room for growth in its green‑food sector.
Chuzhou City is located in eastern Anhui Province within the Nanjing Metropolitan Circle, nicknamed “Pavilion City”. Close to the Yangtze River Delta, it enjoys solid industrial foundations and diverse agricultural‑by‑product resources, with food‑processing and modern specialized‑agriculture sectors expanding rapidly. Both cities possess sound industrial foundations and promising cooperation potential for undertaking industrial transfer, deep‑processing agricultural goods, and developing export‑oriented food industries.
The two deputy mayors’ on‑site visit to Tancan Food’s booth at the Canton Fair represents concrete action by local governments to engage front‑line industries and learn lessons from export‑oriented food enterprises. Insights into Tancan Food’s brand‑globalization practices, multi‑market adaptation and supply‑chain development may unlock new possibilities for food‑resource alignment and export‑focused enterprise collaboration between the two cities, helping local food industries accelerate participation in the dual domestic‑and‑international circulation development pattern.
Canton Fair: Tancan Food’s Global Home Arena & Gateway for Chinese Brands Going Global
For Tancan Food, the Canton Fair is not an isolated trade show but a key component of its global‑market activities and its annual home arena. Having exhibited year after year, the firm leverages this platform to connect with importers, distributors and channel partners worldwide. Its domestic exhibition booth acts as a global showcase demonstrating the innovation capacity of Chinese food brands. Accordingly, the Canton Fair serves as a vital stage for Chinese enterprises to present global‑ready brand images and link domestic and overseas markets.
Phase 3 of this Autumn Canton Fair focused on food, pharmaceuticals and related sectors. The food zone became a hotspot for negotiations between Chinese and international merchants. Importers and retailers from Europe, Southeast Asia, the Middle East, the Americas and other regions moved among the halls, discussing new‑item development, delivery timelines and compliance certifications. A growing number of convenient, high‑quality Chinese food products are accelerating their entry into international markets.
Ambient Ready‑to‑Eat Cooked Rice: Redefining “Convenient Nutrition” Through Convenience & Health
Tancan Food’s ambient ready‑to‑eat cooked‑rice series embodies its philosophy of delivering both convenience and health. As more consumers move beyond pure convenience toward time‑saving, health‑conscious and transparent food choices, Tancan Food responds to the global “clean‑label, zero‑additive” consumption trend by centering product R&D on clean ingredients, solid nutrition and no unnecessary additives.
The range contains zero preservatives. Drawing on decades‑accumulated physical sterilization expertise from canned‑food manufacturing, the products achieve long ambient shelf‑life without chemical preservatives. Ingredient lists are concise and traceable for full consumer peace of mind. Formulations emphasize genuine ingredients and balanced nutrition, pairing rice with well‑matched side dishes for satiety and balanced diets. Moving past stereotypes of traditional instant noodles — high‑salt, fried and nutritionally limited — these ready meals also differ from long‑shelf‑life foods dependent on preservatives, enabling quickly‑heated staple meals that meet strict health expectations.
This “clean‑ingredients plus convenient‑experience” product concept directly addresses global consumer demand for food transparency and nutritional value. Many overseas buyers sampled items on‑site at the fair and expressed appreciation for transparent labeling and rigorous quality control. They held in‑depth talks regarding clean‑label standards, nutritional formulation and adaptation for target markets.
MR.RISE Ready‑to‑Eat Cooked Rice: Versatile Scenarios for Personal Consumption, Commercial Supply & Emergency Stockpiles
Featuring zero preservatives, ambient‑storage capability and fast‑meal preparation, MR.RISE ready‑to‑eat cooked‑rice fits a wide spectrum of usage scenarios. For individual consumers, it suits camping, hiking, road trips, overtime work at the office, quick home meals and student supplementary meals. Within commercial channels, it can serve as supporting meals for hotels and homestays, quick meals at cultural‑tourism sites, field‑construction‑site rations, ocean‑shipping provisions and group‑catering logistics support. It also constitutes a preferred staple for household emergency reserves and disaster‑preparedness stockpiles. Requiring no cold‑chain transport or warehousing, it delivers a hot meal in just one minute. The product supports bulk foreign‑trade retail as well as OEM taste customization, covering both C‑end retail markets and global B‑end commercial procurement requirements, and delivering food‑supply solutions tailored to diverse nations and population groups.
From Export Expertise to Brand Globalization: Serving Over 150 Countries & Regions Worldwide
Founded in Zhangzhou, Tancan Food is the city’s first private foreign‑trade trading enterprise. Established in 1984, it began focusing on canned‑food operations in 1994. For more than two decades it specialized in exporting canned vegetables, fruits and fish, with products shipped to more than 150 countries and territories across the globe, building stable overseas channels and deep compliance know‑how. In recent years, while consolidating its export base, the enterprise has gradually expanded into proprietary branding and the domestic market: in 2023 it founded Sinorice Food and launched its ambient ready‑to‑eat cooked‑rice brand MR.RISE, bringing export‑grade manufacturing standards onto Chinese domestic dining tables. Meanwhile it provides OEM / ODM and private‑label customization services for global importers and brand clients covering taste development, formula adjustment and packaging design, accomplishing the leap “from selling products to building brands”.
Advancing from traditional canned goods to innovative ambient ready‑to‑eat staple foods, and from overseas markets toward domestic proprietary brands, Tancan Food moves steadily forward guided by its “global supply chain plus self‑owned brands” strategy. This Canton Fair marks both a showcase of its interim achievements and a starting‑point for expanding into larger markets.
Looking Ahead: Using Trade Fairs as Bridges Connecting Regional Industries to the Global Marketplace
A Tancan Food representative commented: “We greatly appreciate the care and guidance extended by officials from Chizhou and Chuzhou for private food enterprises. The Canton Fair enables us to showcase Chinese brands to the world from our home ground and opens doors for deeper partnerships with regional stakeholders. Going forward, we will keep increasing investment in R&D and brand‑building, collaborate with more local industries, and bring safe, healthy and convenient Chinese food products to broader global audiences.”
The current Canton Fair remains in progress. Tancan Food sincerely invites global buyers to visit Booth 12.2‑E31/32 for product tasting and business discussions to explore new cooperative opportunities together.
About Tancan Food
Founded in 1984 (canned‑food business commencing in 1994), Tancan Food is Zhangzhou’s first private foreign‑trade trading enterprise. With over two decades of deep engagement in food exports, its core offerings include canned vegetables, fruits and fish sold to more than 150 countries and regions. The company pioneered the ambient ready‑to‑eat cooked‑rice category leveraging physical aseptic preservation technology. Through Sinorice Food it markets the MR.RISE ambient ready‑to‑eat cooked‑rice brand, operating a dual‑track business model combining export supply‑chain operations and proprietary‑brand development.
Source: Tancan Food
Exhibition Information
📅 Dates: Oct 31 – Nov 4, 2026 | Canton Fair Phase 3
📍 Booth: 12.2‑E31/32
📱 Mobile / WhatsApp: +86 18960189016
🌐 Website: https://www.tancanfood.com/
📧 Email: info@zhangzhoutan.com; info@tanco.com.cn
