Liu Xingde, Vice Mayor of Bozhou, Anhui, and Delegation Visit Canton Fair Booth

Vice Mayor Liu Xingde Visits Tancan Food Booth

The 3rd Phase of the 2026 Autumn Canton Fair was held from October 31 to November 4 at the Guangzhou Pazhou International Exhibition Center, drawing a massive gathering of domestic and international buyers with bustling exchanges in the food exhibition area. Tancan Food, a seasoned food exporter with over two decades of expertise, showcased its ambient ready-to-eat cooked rice series and diverse canned food products at Booth 12.2-E31/32 during Phase 3. A delegation led by Liu Xingde, Vice Mayor of Bozhou City, Anhui Province, visited the booth for a tour and guidance. They engaged in in-depth discussions with the food export enterprise—renowned for its "healthy and convenient" product philosophy—regarding industrial collaboration in the health food sector, the matching of medicinal and edible resource integration, and future cooperation opportunities.

Vice Mayor Liu Xingde carefully inspected the ambient ready-to-eat cooked rice series and full-category canned products at the booth, inquiring in detail about ingredient formulations, nutritional structures, health selling points, and storage/transport conditions. As a local leader from the "Capital of Traditional Chinese Medicine" with deep experience in Chinese medicine and health food industries, he showed a keen interest in healthy dietary trends, ingredient transparency, and the wellness value of the products. He exchanged views with the exhibition team on combining Bozhou's health industry strengths with the company's health food concepts, affirming Tancan Food's product R&D direction centered on health.

Mr. Carl Chen, General Manager of E-commerce and Marketing at Tancan Food and Zhongfan Food, accompanied Vice Mayor Liu Xingde throughout the tour and provided on-site explanations. He systematically introduced the company's transformation journey from traditional canned food export to an integrated model of "R&D, manufacturing, and branding." He highlighted the company's product strategy aligned with global health consumption trends: prioritizing clean labels, authentic ingredients, and balanced nutrition to ensure that convenient staples offer both great taste and health benefits. The two sides subsequently had a pragmatic and enthusiastic discussion on health food R&D directions and the application prospects of medicinal and edible ingredients.

Liu Xingde, Vice Mayor of Bozhou, Anhui Province (1st from left)

Bozhou: Food Industry Advantages and Health Opportunities in the Capital of Traditional Chinese Medicine

Located in the northwest of Anhui Province, Bozhou is widely acclaimed as the "Capital of Traditional Chinese Medicine." As the hometown of Hua Tuo and the foremost of the four major medicine capitals, it boasts a globally leading traditional Chinese medicine trading market and a profound heritage in the TCM health industry. Leveraging its abundant medicinal resources, Bozhou has forged distinctive strengths and industrial advantages in medicinal and edible resources, health care products, herbal teas, herbal diets, and health foods. It features considerable TCM cultivation and processing scales, complete industrial chains for health herbal teas, medicated diets, and health supplements, alongside rich agricultural resources and a mature brewing industry, providing a solid raw material foundation and industrial support for modern health foods.

The health food sector is one of Bozhou's key developmental focuses. Vice Mayor Liu Xingde's visit to Tancan Food's booth exemplifies Bozhou's proactive efforts to drive the outward development of its health food industry and engage with the expertise of leading food enterprises. Bozhou is actively exploring broader cooperation potentials with national food companies in areas such as medicinal-edible resource development, health food innovation, and industrial investment attraction, allowing the health resources of the "Capital of Traditional Chinese Medicine" to reach a wider global market. By understanding Tancan Food's practices in health food development, global market adaptation, and brand operations, Bozhou gains deeper insights into the latest trends in international food markets.

The Canton Fair: The Ultimate Frontline Connecting China to the World

The Canton Fair is China's largest and most historic comprehensive international trade fair, gathering premium buyers and channel resources worldwide, making it the premier launchpad for Chinese food enterprises going global. The 3rd phase of this Autumn Canton Fair focuses on food, medical, and related sectors, coinciding with a sustained global surge in demand for healthy and convenient diets, transforming the food exhibition area into a hot spot for networking and trade talks among domestic and international merchants.

For participating enterprises, the Canton Fair serves both as a platform to test market compatibility across diverse regions and as a window into global consumption trends. Inside the exhibition halls, importers and retailers from Europe, Southeast Asia, the Middle East, the Americas, and beyond shuttle back and forth, holding deep discussions on new product development, delivery cycles, and compliance certifications as a batch of Chinese foods combining health and convenience accelerate their journey onto the international stage.

Ambient Ready-to-Eat Cooked Rice: Making "Health" and "Convenience" Go Hand in Hand

At Tancan Food's booth, the ambient ready-to-eat cooked rice series stood out as a primary crowd-pleaser. Addressing modern consumers' demands for time-saving yet health-conscious diets, Tancan Food seeks to break the stereotype that "convenience foods cannot be healthy," ensuring that quick-heated staple meals achieve nutritional balance and clean ingredients.

The products contain zero added preservatives, utilizing physical sterilization technologies accumulated through years of canning expertise to achieve long-term ambient preservation without relying on chemical additives for shelf life. Emphasizing authentic ingredients and nutritional ratios, the rice and side dishes are balanced to provide both satiety and dietary harmony. Requiring no cold chain storage or self-heating devices, the meals can be easily heated and consumed after opening the package. While retaining the original flavors and nutrients of the ingredients, the product responds directly to consumers' focus on food transparency and health value. At the exhibition, many overseas buyers tasted the products and highly commended their dedication to ingredient transparency and nutritional formulation, holding in-depth talks on health positioning and target market adaptation.

MR.RISE Ready-to-Eat Cooked Rice Diversified Application Scenarios: Spanning Personal Consumption, Commercial Supply, and Emergency Reserves

Featuring zero added preservatives and core advantages of ambient storage and rapid serving, MR.RISE ready-to-eat cooked rice adapts to a rich variety of usage scenarios. For personal consumption, it is ideal for camping, hiking, self-driving tours, overtime commutes, quick home meals, and student snacks. In commercial channels, it serves as convenient meals for hotels, homestays, cultural tourism spots, outdoor field operations, ocean-going shipping supplies, and group catering backups. Simultaneously, it serves as an optimal staple food choice for family emergency stockpiles and disaster-prevention reserves. Requiring no cold-chain logistics or storage, a hot meal is ready in just one minute. It supports international bulk retail and OEM flavor customization, meeting both retail C-end markets and global B-end commercial procurement needs to accommodate dietary supply schemes across different countries and demographics.

From Export Cultivation to Brand Globalization: Serving Over 150 Countries and Regions Worldwide

Originating in Zhangzhou, Tancan Food was established in 1984 (tracing its canning business back to 1994) as the city's first private foreign trade circulation enterprise. For over two decades, it has focused on the export of canned vegetables, fruits, and fish, with products exported to more than 150 countries and regions worldwide, building stable overseas channels and regulatory compliance experience. In recent years, while consolidating its export fundamentals, the company has gradually expanded into private labels and domestic markets: founding Zhongfan Food in 2023, launching the ambient ready-to-eat rice brand "Mr. Rise," and bringing export-grade manufacturing standards back to domestic dining tables. Meanwhile, it offers OEM/ODM and white-label customization services to global importers and brand clients—covering flavor development, formulation adjustments, and packaging design—realizing a leap from "selling products" to "building brands."

Moving from traditional canned foods to innovative ready-to-eat staples, and from overseas markets to domestic branding, Tancan Food is advancing steadily along a dual-engine track of "global supply chain + independent brands." This Canton Fair marks both a showcase of phased achievements and a starting point for expanding into wider markets.

Looking to the Future: Connecting Medicine Capital Resources with Global Markets Through Health

A representative of Tancan Food stated: "We are immensely grateful to Vice Mayor Liu Xingde of Bozhou City for his attention and guidance on the health food track. Bozhou possesses abundant medicinal and edible resources with broad prospects in the health food industry, which highly align with our product philosophy of 'health and convenience.' Looking ahead, the company will continue to increase R&D investment, explore more application possibilities for healthy ingredients, achieve coordinated development with industrial hubs like Bozhou, and bring safe, healthy, and convenient Chinese foods to even broader markets."

The current Canton Fair is still underway, and Tancan Food cordially invites global buyers to visit Booth 12.2-E31/32 for tastings and business negotiations to explore new cooperation opportunities together.

About Tancan Food

Founded in 1984 (with canning operations dating back to 1994), Tancan Food is the first private foreign trade circulation enterprise in Zhangzhou. With over 20 years of dedication to food exports, it specializes in canned vegetables, fruits, and fish, with products distributed across more than 150 countries and regions globally. Pioneering the ambient ready-to-eat fried/cooked rice category through physical preservation technology, the company launched the ambient ready-to-eat rice brand "Mr. Rise" via Zhongfan Food, establishing a dual-drive business pattern of export supply chains and independent branding.

Source: Tancan Food

Exhibition Information

📅 Date: Oct 31 – Nov 4, 2026 ｜ Canton Fair Phase 3

📍 Booth: Booth 12.2-E31/32

📱 Mobile / WhatsApp: +86 18960189016

🌐 Website: https://www.tancanfood.com/

📧 Email: info@zhangzhoutan.com; info@tanco.com.cn