As one of the world's top three food exhibitions and a global bellwether for the food industry, SIAL Innovation Food Exhibition (Shanghai) grandly opened on May 18–20, 2026, at the Shanghai New International Expo Centre. This year's exhibition reached a historic scale, covering an exhibition area of 200,000 square meters. It gathered over 5,000 exhibitors and 350,000+ products from 75 countries and regions, attracting more than 180,000 professional visitors from 125 countries and regions. Concurrently, the event featured the SIAL Catering Supply Chain Zone, the SIAL World Food Industry Summit, and various professional competitions, building an international platform integrating exhibition, exchange, trade, and cooperation. Zhangzhou Tan Co., Ltd. made a heavy-weight appearance with its core brand, Sinorice "Mr. Fan", showcasing its five scene-based ambient ready-to-eat staple food product matrices, fully demonstrating the brand's technological strength and innovative achievements in the pre-packaged fast food sector, injecting new momentum into the industry.

As China's second-largest canned food exporter and an established food enterprise deeply rooted in the industry for nearly thirty years, Zhangzhou Tan leverages the industrial advantages of Zhangzhou, the "Canned Food Capital of China." The company has long led the canned food export sector: its canned mushrooms and canned sweet corn have ranked first in China's exports for 11 consecutive years, and canned lychees have topped the export list for 13 years, with products sold to multiple countries and regions worldwide. In recent years, closely following global fast-food consumption trends, the company strategically expanded into the ambient ready-to-eat staple food sector on top of its traditional canned food strengths. It launched its proprietary brand, Sinorice "Mr. Fan", creating innovative products like ambient ready-to-eat fried rice and sushi crafted to Euro-American export standards. The brand has successively received coverage from CCTV, attention from Xinhua News Agency, and multiple international certifications, pioneering the categories of ambient ready-to-eat fried rice (baked rice) and ambient ready-to-eat sushi.

At this SIAL exhibition, Zhangzhou Tan focused on the segmented needs of current consumer groups, exhibiting five core series from Sinorice "Mr. Fan." These products precisely cover scenarios such as overtime study, on-the-go portability, fitness calorie control, casual snacking, and catering customization. With core advantages of "no preservatives, ambient storage, open-and-eat, and rapid heating," they redefine the convenient staple food experience.

🍱 Snack & Pastry Series: DIY Sushi, Unlocking New Ways of Light Eating

The most eye-catching star product at this exhibition was undoubtedly the Sinorice "Mr. Fan" DIY Sushi series. As the pioneer of the domestic ambient ready-to-eat sushi category, the brand introduced two blockbuster flavors: Curry Chicken Sushi Roll and Shrimp Sushi Roll. Each box contains 2 individually wrapped rolls, with a single-box price as low as 5.9 RMB, making it a highly cost-effective single item at this year's expo.

Crafted to the same standards and processes as exports to Europe and the US, this series strictly selects real chicken and real shrimp as core ingredients, paired with non-fried seaweed and nutritious multigrain rice. It is mixed with fresh vegetable toppings such as green peas, corn, carrots, and mushrooms, offering a crispy, springy, and richly layered taste in one bite. Notably, with its excellent product quality, Sinorice DIY Sushi won the 2025 Japan Food Professional Award. This award has a passing rate of only 5% and is judged by top industry professionals, serving as an authoritative recognition of the product's taste, quality, and innovation. In addition, the brand launched the Shrimp Pastry Sushi DIY Kit, highlighting the concept of "Handmade by yourself, be a fun self," providing consumers with a convenient yet fun light snack choice that effortlessly satisfies office afternoon tea, outdoor picnics, or binge-watching cravings.

💻 Overtime & Self-Study Scenario: Quick-Heat Energy Baked Rice, Powering Up a Busy Life

Targeting high-pressure consumer groups like office workers and students, Sinorice "Mr. Fan" rolled out the Overtime & Self-Study Quick-Heat Energy Baked Rice (Pouch) Series. It includes Spicy Chicken Baked Rice and Mushroom Multigrain Baked Rice flavors, with a net weight of 155g per serving. They are respectively labeled with "Fan 800+" and "Fan 600+" energy values to precisely match the energy replenishment needs of different populations.

Utilizing ambient ready-to-eat technology, this series requires no refrigeration or cooking; it can be consumed after simple heating, serving up hot, nutritious baked rice in just 1 minute. It perfectly adapts to scenes like working overtime, self-study preparation, and outdoor camping. It pairs premium rice with real meat and mushroom ingredients, balancing flavor and nutrition, allowing consumers to say goodbye to waiting for takeout or settling for instant noodles. It acts as an efficient "energy supply station" for contemporary youth.

🎒 On-the-Go Scenario: Ready-to-Eat Baked Rice Hand-Rolls, Controlling Convenient Delicacy in One Bite

To meet the dining needs of consumers anytime, anywhere, Sinorice "Mr. Fan" created the Portable Snack Ready-to-Eat Baked Rice Hand-Roll Series. It introduces three flavors of baked rice hand-rolls—Chicken, Mushroom, and Spicy Chicken—alongside Curry and Shrimp hand-rolled sushi. Packaged in convenient, independent triangular packs, they are open-and-eat and require no utensils, easily achieving a "one-handed control" convenient dining experience.

This series emphasizes "ready to eat upon opening, better when heated." Whether on the daily commute, during class breaks, or on short trips, it quickly solves dining problems, bypassing the tedious steps of traditional fast food. The baked rice hand-rolls use premium ingredients to recreate a freshly stir-fried flavor, while the hand-rolled sushi inherits the export-grade quality of the brand's sushi line, featuring crispy seaweed, chewy rice, and fresh ingredients for a premium texture in convenient dining.

🏃 Fitness & Light Food Scenario: Cook-Free Multigrain Series, Healthy Diet Without the Wait

Aimed at health-conscious demands from fitness enthusiasts and light food lovers, Sinorice "Mr. Fan" introduced the Fitness Cook-Free Multigrain (Pouch) Series, featuring three single items: Chicken Breast Cook-Free Multigrain, Mushroom Cook-Free Multigrain, and Konjac Baked Rice, with a net weight of 100g per serving. It highlights "ready-to-eat upon opening, no cooking required," perfectly fitting fitness, fat loss, and calorie control scenarios.

The Chicken Breast Cook-Free Multigrain pairs lean chicken breast with high-quality grains; the Mushroom Cook-Free Multigrain combines assorted mushrooms with high-fiber grains; and the Konjac Baked Rice utilizes low-calorie konjac to substitute part of the staple food, matched with healthy ingredients like white kidney beans and chickpeas to balance satiety and low calories. All products require no boiling and can be eaten directly or paired with salads and vegetables for customized light meals, making healthy diets easy to maintain without cooking hassles.

🍽️ Catering Customization Scenario: Label-Ready Chef Packs, Empowering B-End Clients

For B-end clients such as catering enterprises, chain brands, and distributors, Sinorice "Mr. Fan" launched the Label-Ready Catering Chef Pack Series, with the 1kg ambient ready-to-eat Shrimp Fried Rice as its core product. Its large-capacity packaging design perfectly accommodates standardized kitchen operations.

This series carries forward the brand's ambient ready-to-eat technology, requiring no refrigeration or complex processing, allowing rapid plating within 1 minute. It completely solves pain points in the food service industry, such as slow serving speeds, cumbersome meal preparation, and high ingredient wastage. Simultaneously, it supports custom private-label services, allowing tailored packaging, formulations, and specifications according to client brand requirements. This provides efficient, stable, and high-quality pre-packaged staple food solutions for chain restaurants, group meals, and convenience stores, helping catering enterprises reduce costs and increase market competitiveness.

At the exhibition, Zhangzhou Tan's booth enjoyed surging popularity, with the tasting area and negotiation zone continuously packed. Numerous domestic and international distributors, catering brands, and channel merchants showed intense interest in the five series of products. They held deep discussions regarding product agencies, regional distribution, custom development, and supply chain cooperation, reaching multiple cooperative intentions on-site. The brand won high recognition from merchants for its export-grade quality, stable production capacity, comprehensive scene-based product matrix, and complete service system.

A relevant spokesperson from Zhangzhou Tan stated that the company always treats technological innovation and quality safety as its core, continuously expanding the boundaries of the food industry from traditional canned food to ambient ready-to-eat staple foods. Sinorice "Mr. Fan" insists on "no added preservatives," achieving long shelf lives through commercial sterilization technology and breaking through cold chain limitations to cover daily, emergency, and outdoor scenarios. In the future, Zhangzhou Tan will continue to cultivate the ready-to-eat food sector, strengthen R&D investment, enrich its product matrix, and deepen its domestic and international channel layout, connecting with the global market with higher quality, more scenarios, and better services to drive Chinese ambient ready-to-eat staple foods toward the global stage.

About Zhangzhou Tan Co., Ltd.

Established in 1994 and rooted in Zhangzhou, the "Canned Food Capital of China," Zhangzhou Tan Co., Ltd. is a leading international supplier and exporter of canned food in China. The company mainly operates multiple series of canned products, including fruits, vegetables, seafood, starch rice, starch noodles, and pet food, with the export volumes of several single items ranking first nationwide for consecutive years, covering the global market. Relying on deep technological accumulation, the company strategically ventured into the ambient ready-to-eat staple food sector, creating the brand Sinorice "Mr. Fan." With export standards, innovative processes, and scene-based products, it leads the upgrade of the fast-food industry, providing integrated OEM, ODM, and private-label services, aiming to become a global leader in the convenient food field.