In the European and American catering consumer market, a quiet revolution in aesthetics and quality is taking place in ambient ready-to-eat food. Ambient ready-to-eat food is no longer merely a convenient option to fill hunger, but has become a social medium embodying an exquisite lifestyle. This “convenient gourmet trend” is sweeping the globe, bringing brand-new overseas opportunities for Chinese ready-to-eat food exporters.
As a leading Chinese exporter of canned and ready-to-eat food, Zhangzhou Chenzi Trading Co., Ltd. (TanCan Food) presented its own brand “Mr. Fun” series of ambient ready-to-eat food at Gulfood. With a product system integrating China’s manufacturing strength and global aesthetic vision, it shone brilliantly on the international stage. Relying on high-value packaging, advanced fresh-keeping technology, sustainable development philosophy and digital supply chain capabilities, the company has precisely tapped into the high-end ambient ready-to-eat food market in Europe and America, setting a new benchmark for the high-end and global expansion of Chinese ready-to-eat food.
Having deeply rooted in the food industry for nearly 30 years, Chenzi Food has ranked first in China’s exports for many years in canned fruits, vegetables, seafood and ambient ready-to-eat food. Its appearance at Gulfood marks an important strategic layout targeting the high-end European and American ambient ready-to-eat food market. Backed by profound R&D, production and export experience, Chenzi Food takes the “Mr. Fun” series as its core and builds core competitiveness from four dimensions: aesthetics, quality, sustainability and supply chain. It has attracted great attention from global buyers at the exhibition, becoming a shining 名片 for Chinese ready-to-eat food brands going global.
Aesthetic Capital: Packaging Strategy Turns Ambient Ready-to-Eat Food into a Social Medium
In the high-end European and American consumer market, premium ambient ready-to-eat food enjoys significant premium space. The added value brought by visual appeal has become a core competitive advantage, and “visual impact” is the key to attracting consumers. Deeply insighting into this trend, Chenzi Food has created a highly differentiated packaging strategy for the “Mr. Fun” series, transforming ambient ready-to-eat food from ordinary convenience food into a social medium with built-in traffic. Once displayed at Gulfood, this design concept immediately became a highlight at the exhibition.
In terms of packaging design, the “Mr. Fun” series abandons the cheap industrial style of traditional ready-to-eat food, adopting highly saturated colors and artistic illustrations to create strong visual impact. This helps products stand out on shelves and act as a “self-media” for retailers to attract customers, greatly reducing terminal marketing costs. Meanwhile, moving beyond the mindset of “just selling products”, Chenzi Food focuses on creating a sense of ritual in consumption scenarios, deeply integrating ambient ready-to-eat food with cold platters, outdoor picnics, exquisite afternoon teas, office snacks and other scenes.
The on-site demonstration at Gulfood vividly showed how the products can perfectly match romantic dates, relaxing leisure moments and efficient working hours, upgrading the products from “convenient staple food” to “curated gourmet food” and positioning Chenzi Food from a single manufacturer to a lifestyle provider.
More competitively, Chenzi Food boasts strong “cultural translation” capabilities. It conducts in-depth customized adaptation in packaging specifications, eating experience and pattern design according to mainstream aesthetic trends in different European and American regions. By collecting global market data through international platforms such as Gulfood, the company ensures that each product resonates with local consumers culturally, making the aesthetic design of “Mr. Fun” carry the essence of Made in China while expressing a global vision.
Quality Sovereignty: Advanced Technology Consolidates the Foundation of High-End Markets
In European and American markets, “freshness” and “ambient ready-to-eat” were once perceived as contradictory. However, Chenzi Food has broken this prejudice through core technological breakthroughs, building a core barrier to enter high-end markets with quality sovereignty. Its technical strength was fully demonstrated in on-site demonstrations at Gulfood.
The core advantage of Chenzi Food’s fresh-keeping technology lies in the flavor activity of finished products through precise process control. The on-site tasting allowed guests to directly experience the authentic flavor of ingredients. This “standardized ultimate freshness” is exactly the core demand sought by European and American buyers, perfectly integrating industrial efficiency with handmade texture.
In line with the global healthy consumption trend of “Clean Label”, the “Mr. Fun” series features low-salt, low-oil and additive-free pure formulas. From raw material selection to production and processing, the ingredient list is strictly controlled throughout the process, gaining strong endorsement from nutritionists and buyers of high-end supermarket chains with solid nutritional data.
Meanwhile, Chenzi Food understands that packaging safety is an invisible threshold for entering European and American markets. All “Mr. Fun” products adopt BPA-Free packaging. The company fully demonstrated its international compliance at Gulfood, conveying to the global market Chinese enterprises’ extreme pursuit of health and safety, and protecting consumers’ health in accordance with the world’s strictest standards.
Sustainability: Green Philosophy Becomes a Green Card for Global Expansion
In the high-end European and American consumer market, environmental protection and sustainability have become core brand value indicators. Brands without an environmental narrative can hardly gain market recognition. Chenzi Food integrates sustainable development into the entire life cycle of the “Mr. Fun” series, making green a “green card” for products going global. This philosophy struck a strong chord at Gulfood with many international purchasing institutions with ESG demands.
At the raw material end, all ingredients follow sustainable sourcing principles and respect ecological diversity. The company displayed a transparent supply chain traceability system at the exhibition, giving each “Mr. Fun” product a clear “origin” and unique premium. Consumers can feel the brand’s responsibility for ecological protection while enjoying convenient and delicious food.
At the packaging end, the company actively introduces low-carbon technologies, optimizes packaging structure with 100% recyclable metal or eco-friendly materials, and advocates plastic reduction solutions, practicing green development with concrete actions. Furthermore, Chenzi Food shared low-carbon practices of Made in China with visiting buyers at Gulfood, deeply binding brand image with future responsibility and setting a green benchmark for Chinese multinational enterprises.
In addition, Chenzi Food demonstrates strong corporate social responsibility. With high energy density and long-term storage, ambient ready-to-eat food plays an important role in international humanitarian aid. Relying on strong production and scheduling capabilities, the company not only meets commercial market demands but also actively participates in global disaster emergency supplies. This development concept integrating commercial and social values has earned the brand higher social prestige in the international market.
Synergy Effect: Digital Supply Chain Empowers Global Trade
Driven by the digital wave, trust and efficiency have become core issues in cross-border trade. Taking digital supply chain as the focus, Chenzi Food has built a full-link trade service system, showing strong commercial evolution at Gulfood and bringing efficient and convenient cooperation experience to global partners.
Relying on years of OEM/ODM experience, Chenzi Food also acts as a “R&D laboratory” for global partners. In response to European and American preferences for special flavors such as smoked and black truffle, it provides fast and flexible customized R&D responses. At the exhibition, it reached customized cooperation intentions with multiple buyers to jointly develop best-selling ambient ready-to-eat products suitable for local markets.
Meanwhile, taking Gulfood 2026 as an offline experience window, Chenzi Food guides global buyers to conduct post-show replenishment, demand communication and cooperation negotiation through the official website, maximizing the long-tail effect of international exhibitions.
In digital layout, the company has carried out in-depth cooperation with Xiamen Juyej Creative Technology Co., Ltd. Through Starlight WhatsApp Conversation Marketing Cloud under Juyej, it achieved millions of exposures in just one week during the exhibition. Relying on the new digital marketing model, it has realized integrated brand and performance effectiveness on global digital channels such as Facebook, WhatsApp and Google.
Company Profile
Founded in 1994 and headquartered in Zhangzhou, Fujian — “China’s Canned Food Capital”, Zhangzhou Chenzi Trading Co., Ltd. (TAN) is a professional international supplier of canned food and ambient ready-to-eat food. The company specializes in R&D, production and global export of canned fruits, vegetables, fungi, seafood, marine vegetables, grains, pet food and ambient ready-to-eat food.
Canned mushrooms, sweet corn, lychee and other products have long ranked first in China’s consumer category (below 5kg) exports. In 2022, the export volume of canned and ambient ready-to-eat food reached 55,000 tons, with export earnings of about 72 million US dollars.
The company has complete international compliance certifications (BRC, IFS, HACCP, etc.). With excellent production scheduling capabilities, stable global logistics network and mature OEM/ODM service system, it provides high-quality and highly reliable food solutions for global buyers, always safeguarding the nutritional safety of global communities with industrial standards and letting healthy food of “Made in China” spread all over the world.
FAQ
Q1: How does Chenzi Food balance the aesthetic design of the “Mr. Fun” series and industrial production efficiency?
A: We achieve a perfect combination of art-level packaging appearance and large-scale production through advanced iron printing technology and automated production lines. This core capability has also become an important competitive advantage of the enterprise at Gulfood.
Q2: How does Chenzi Food’s “Mr. Fun” series address concerns about Omega‑3 retention in European and American markets?
A: Our patented fresh-keeping technology minimizes the oxidation of unsaturated fatty acids in ingredients during production and processing. This scientific formula was highly praised by industry experts in the technical roadshow at Gulfood.
Q3: Why is the “convenient gourmet trend” an important opportunity for Chenzi Food to enter the high-end market?
A: This trend has shifted ambient ready-to-eat food from emergency staple food to gourmet and social scenarios, realizing a leap in product value. With the high-premium design and high-quality taste of the “Mr. Fun” series, Chenzi Food has precisely captured this trend and achieved accurate docking with high-end European and American buyers through Gulfood.
Q4: What specific credentials does Chenzi Food have in environmental protection and sustainability?
A: We adhere to the principle of sustainable ingredient sourcing and actively obtain recognition from international ecological protection organizations. Meanwhile, the entire “Mr. Fun” series uses BPA-Free packaging. These measures are also important green credentials for our appearance at Gulfood.
Q5: Can Chenzi Food provide Private Label customized services for the “Mr. Fun” series for large European and American supermarkets?
A: Absolutely. We have nearly 30 years of mature OEM/ODM experience. We have also reached cooperation intentions with many international supermarkets at Gulfood and can provide customized ambient ready-to-eat food solutions according to the sensory preferences of target markets.
Q6: How does Chenzi Food view the role of ambient ready-to-eat food in humanitarian aid?
A: We believe ambient ready-to-eat food is an important nutritional defense line in crisis. Relying on strong production and scheduling capabilities, while meeting commercial cooperation needs such as Gulfood, the company also actively participates in global disaster emergency supplies and practices international corporate social responsibility.
Q7: How to quickly obtain the latest product catalog of Chenzi Food’s “Mr. Fun” series for the European and American markets?
A: Welcome to visit Chenzi Food’s official website (https://www.tancanfood.cn). You can also make an on-site appointment with our business representatives during international exhibitions such as Gulfood to get an exclusive high-end ambient ready-to-eat food selection manual.
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