MR. RISE Instant Fried Rice Debuts at iESE 2026

Guangzhou, Guangdong, China — June 2026
From June 16 to 18, 2026, the 9th Guangzhou International Emergency Safety Expo (iESE 2026) opens its doors at the Guangzhou Pazhou International Convention and Exhibition Center. Sinorice, the parent brand of MR. RISE ambient ready-to-eat fried rice, will make its debut at Hall 4.1, Booth G32, presenting China's pioneering instant fried rice solution to emergency industry professionals, procurement officers, and visitors from across China and around the world — under the theme: "A hot meal, the moment you open it."

"National-Level Recognition: A Proven Emergency Food Solution"

MR. RISE instant fried rice has earned exceptional recognition since its launch. The product has been highlighted by CCTV's National News Broadcast as a product of prime ministerial attention, and has received a named commendation from Xinhua News Agency as an outstanding emergency product — two of China's most authoritative national media endorsements. These accolades reflect both the product's proven performance and the national priority placed on building a robust domestic emergency food supply chain.

On the international stage, MR. RISE was awarded the 2026 Brussels Michelin Jury 2-Star Superior Taste Medal, demonstrating that emergency preparedness and genuine culinary quality are not mutually exclusive — a standard the brand has set for the industry.

Compared to conventional self-heating rice products, MR. RISE instant fried rice delivers four decisive advantages in emergency and field scenarios:

Compact — Three times smaller in volume than self-heating rice, enabling efficient large-scale stockpiling and easy single-person carry, significantly reducing logistics and storage costs.

Lightweight — Twice as light as self-heating rice, reducing the individual load burden in high-intensity scenarios such as long-range patrols, high-altitude duty, and field survey operations, directly improving mobility and sustained operational capability.

Authentic Flavor — Made with real, quality ingredients that fully preserve the "wok breath" and texture of genuine fried rice — with no preservatives and no cold chain required. Even in the harshest environments, personnel can enjoy a meal that is both nourishing and genuinely satisfying.

Fast Reheat — No open flame required, reheating five times faster than self-heating rice. In environments where open flames are restricted or hazardous — disaster sites, high-altitude regions, confined spaces — this capability is critical, making MR. RISE not only more convenient but meaningfully safer.

MR. RISE was engineered from the outset for real-world operational demands. Its validated use cases span emergency rescue operations, high-altitude border duty, patrol and training exercises, and off-road field surveys — making it a genuinely field-tested emergency hot meal solution.

Whether supporting first responders at earthquake or flood disaster sites, sustaining troops stationed on high-altitude border posts, or providing reliable nutrition for personnel engaged in extended field operations, MR. RISE delivers a hot, satisfying meal precisely when and where it is needed most.

The product is protected by multiple proprietary patents (Patent Nos.: ZL202330180664.0, ZL202520015291.5, ZL202530192217.6), ensuring its technical originality and long-term competitive strength.

The Guangzhou International Emergency Safety Expo is one of the most influential professional emergency safety exhibitions in South China and nationally. This year's edition, guided by the Guangdong Provincial Emergency Management Department and the Guangdong Provincial Department of Industry and Information Technology, features 13 specialized exhibition zones — covering emergency equipment, smart emergency response, fire safety, industrial explosion protection, water rescue, and more. The event is expected to attract over 1,000 participating brands from more than 30 countries and regions, and welcome over 500,000 professional visitors.

Sinorice's presence at iESE 2026 reflects both the brand's readiness to compete at the highest industry level and its commitment to advancing the standards of China's emergency food sector. With policy support and surging market demand converging, lightweight, ambient-temperature, instant-ready hot meal products are entering a defining growth phase — and MR. RISE is positioned at the forefront.

Whether you represent emergency procurement, government logistics, or are an industry partner exploring the next generation of field-ready food solutions, we warmly invite you to visit the Sinorice booth — experience MR. RISE firsthand, and explore collaboration opportunities in this fast-growing sector.

Dates: June 16–18, 2026

Venue: Guangzhou Pazhou International Convention and Exhibition Center (Canton Fair Complex, Zone A)

Booth: Hall 4.1, Booth G32

Expo Website: www.iese-expo.cn

For more information or business inquiries, please visit our official channel:

www.tancanfood.com