MR.RISE DIY Ready-to-Eat Sushi Wins 2026 Superior Taste Award | Tancan Food

BRUSSELS, June 2026 — Zhangzhou Tan Co., Ltd. (Tancan Food), a leading Chinese convenient food manufacturer, proudly announces its MR. RISE 1-Minute Ready-to-Eat DIY Sushi has been awarded the prestigious Superior Taste Award 2026 by the International Taste Institute. This globally renowned certification is awarded after rigorous blind tasting sessions judged by an independent panel of over 250 world-class chefs and sommeliers hailing from more than 20 countries. Products are scored across five sensory dimensions: appearance, aroma, flavor, texture and aftertaste. Only items achieving outstanding scores qualify for this award.

"Tancan Food Wins 2026 Brussels Superior Taste Award for Innovative DIY Ready-to-Eat Sushi"

Against the backdrop of the booming global ready-to-eat (RTE) food market, consumers are increasingly seeking quick, healthy and functional meal solutions. MR. RISE DIY Sushi perfectly caters to this market demand. Equipped with advanced ambient shelf-stable technology, the product requires no refrigeration or freezing and can be prepared in just one minute, matching the fast pace of modern life.

Tancan Food’s Export Director commented: "Winning the Brussels Superior Taste Award delivers powerful international recognition of our product quality. MR. RISE delivers authentic Japanese sushi flavors while meeting rising consumer demand for grab-and-go convenience. With growing search volume for core keywords including ready to eat sushi, DIY sushi kit, convenient camping meals, emergency ready food, this award-winning product strengthens our competitive edge across global markets."

Ultra-Fast Convenience: Ready in 1 minute — simply open the package, assemble or warm lightly to make homemade sushi, no culinary expertise required.

Authentic Flavor & Balanced Nutrition: Premium raw materials deliver springy rice, crisp nori and well-matched fillings, retaining traditional sushi taste and freshness.

24-Month Long Shelf Life: Storable at room temperature for easy transportation and inventory management; no freezing or cold chain required.

Multi-Scenario Application: Ideal quick daily meal for busy urban residents; lightweight companion for camping, hiking and outdoor trips to supply hot energy without complicated cookware; reliable food supply for harsh environments and emergency rescue missions to deliver essential nutrition rapidly.

The Superior Taste Award is a highly prestigious international certification issued annually by the International Taste Institute (formerly iTQi) in Brussels, Belgium. It serves as an independent sensory evaluation program that assesses, certifies and promotes food and beverage products purely based on taste and sensory quality.

Blind Tasting Evaluation: All products undergo anonymous blind testing. The independent jury consists of over 200 top chefs and sommeliers, many from Michelin-starred restaurants. Judges evaluate samples without knowing the brand, packaging or origin of the goods.

Sensory Scoring Standards: Products are not ranked against competitors. Each item is scored out of 100 based on its own merits covering first impression, appearance, aroma, flavor, texture and lingering taste.

Commercial Value of the Award: Winners obtain a 3-year license to print the award logo on product packaging, which boosts brand credibility, builds consumer trust and differentiates products amid fierce market competition. This honor elevates MR. RISE’s international brand influence and accelerates Tancan Food’s expansion across Europe and global convenience food markets.

Founded in 1994 and headquartered in Zhangzhou, China’s "Canned Food Capital", Zhangzhou Tan Co., Ltd. is a leading Chinese canned food exporter and global supplier. Its comprehensive product portfolio covers canned fruits, vegetables, seafood, grain rice, grain noodles and pet food. Multiple product lines have ranked No.1 in national export volume for consecutive years, with sales networks covering worldwide markets.

Backed by solid technical R&D capabilities, the company has strategically expanded into ambient ready-to-eat staple food and launched its sub-brand Mr. Fan for instant meals. Adhering to international export standards, innovative production techniques and scenario-oriented product development, Tancan Food drives the upgrading of the fast food industry. We provide full-spectrum OEM, ODM and self-owned brand services, striving to become a global leader in the convenience food industry.

For business cooperation and more details, please visit our official website:

www.tancanfood.com