Tan Can Food Makes Debut at ISPO Shanghai 2026, Outdoor Fried Rice Opens New Track for Sports Nutrition Supply

Shanghai, July 3, 2026 – Hosted by Messe Muenchen Shanghai Co., Ltd., ISPO SHANGHAI 2026 Asia Summer Sports & Fashion Show officially opens its doors at Shanghai New International Expo Centre. Centered on the theme “New Outdoor, Grow Together in Asia Pacific”, the exhibition revolves around three core segments: Sports, Fashion and Health. It gathers thousands of global brands covering outdoor gear, sports lifestyle and outdoor supporting supply chains, ranking among Asia-Pacific’s leading B2B trade platforms for the sports industry. As a professional outdoor food manufacturer, Tan Can Food hits a key milestone in its brand development: the company makes its debut appearance at ISPO Shanghai, located at Booth E2-403-16. The booth displays a complete lineup of its signature outdoor fried rice products, fully demonstrating the integrated business covering independent R&D, standardized manufacturing, bulk supply and regional distribution support, filling a market gap in lightweight outdoor nutrition supplies.

““New Outdoor, Grow Together in Asia Pacific”: Enriching the Outdoor Sports Lifestyle with Innovative Portable Instant Food.”

Running for three days, ISPO Shanghai 2026 covers more than ten niche sectors including mountaineering & hiking, camping & self-driving, water sports, urban outdoor activities, women’s sports and functional outdoor materials. It brings together global professional buyers, campsite operators, outdoor retail stores, online sports e-commerce platforms, cultural tourism institutions and outdoor influencers. Leveraging worldwide exhibition resources, the event connects domestic and overseas trade channels. Driven by the dual strategy of “industrial empowerment + consumer penetration”, it facilitates cross-border integration of sports, fashion and health, unlocking diversified growth opportunities for the outdoor industry. For Tan Can Food, which specializes in portable outdoor meals, this first-time exhibition marks its first large-scale offline showcase targeting professional Asia-Pacific outdoor markets, as well as a strategic move to expand distribution channels nationwide and overseas.

In recent years, Tan Can Food has launched a full industrial chain business focused on instant fried rice. The system integrates independent product development, standardized mass production, bulk wholesale, regional distributor support and customized OEM services. Zeroing in on real pain points of outdoor dining, the brand prioritizes outdoor fried rice as its core product line, designing tailored options for multiple scenarios: overnight camping, long-distance hiking, road trips, search & rescue missions, sports event catering and group outdoor activities.

On the production side, the brand operates standardized food production lines with strict control over raw material selection, seasoning formulas and sterile packaging. Products feature long shelf lives with no refrigeration required, perfectly fitting outdoor environments without power supply. In terms of product design, balanced portion sizes and rich flavors are prioritized. No pots, open flames or complicated seasonings are needed; simple heating delivers a filling meal, solving common issues of traditional outdoor food such as bulky packaging, complicated cooking and monotonous taste. For B2B cooperation, the brand offers bulk supply, customized packaging and exclusive regional distribution policies for camping shops, outdoor clubs, sports retail zones in supermarkets and cross-border outdoor dealers, fully catering to all types of business partners.

For its debut at the landmark ISPO exhibition, Tan Can Food aligns its display closely with the three core positioning of Sports, Fashion and Health.

From the Sports perspective, the full range of outdoor fried rice suits all kinds of outdoor activities, serving as high-efficiency energy supplements for professional long-distance outdoor enthusiasts as well as city residents enjoying short light camping trips.

From the Fashion perspective, lightweight minimalist outdoor-style packaging features neutral, versatile tones that match tents, backpacks and cookware, in line with prevailing outdoor aesthetic trends.

From the Health perspective, the brand reformulates recipes to cut excess oil and salt while balancing carbohydrates and side ingredients, meeting the nutritional demands of sports lovers and catering to the nationwide healthy sports lifestyle trend.

A dedicated tasting zone is set up on site, allowing buyers and outdoor visitors to sample all fried rice variants and experience the portability and taste firsthand, attracting crowds of channel merchants for in-depth business talks.

To maximize the value of its first exhibition appearance, Tan Can Food hosts exclusive distributor negotiation sessions at the booth, holding face-to-face exchanges with outdoor industry purchasers from across China and Southeast Asia. The team introduces the full fried rice industrial chain, stable production capacity and new product iteration plans on site, with multiple camping chain brands and online outdoor retailers reaching preliminary cooperation intentions.

A representative from Tan Can Food commented: “ISPO Shanghai is the core exchange hub of the Asia-Pacific outdoor industry, assembling premium global channel resources. This is our brand’s first time participating in this top-tier industry exhibition, which carries great significance. We have spent years refining our outdoor fried rice products and supply chains, and this show serves as a window to let industry partners fully understand our integrated outdoor instant food business. The outdoor industry is far more than equipment; catering supplies are an indispensable part of a complete outdoor lifestyle ecosystem. Centered on premium outdoor fried rice, we aim to cooperate with distributors across regions to improve the supporting supply chain for outdoor dining.”

Parallel to the exhibition, multiple industry trend forums are held, covering emerging outdoor consumption trends and cross-sector business models. The Tan Can Food team joins these professional exchanges to absorb cutting-edge insights into lightweight outdoor goods and functional healthy consumer products, laying groundwork for future fried rice upgrades and product portfolio expansion. Meanwhile, outdoor bloggers and camping KOLs are invited to visit the booth for content creation, enabling dual growth through B2B channel development and C-end social media marketing to build a comprehensive brand communication system.

This debut at ISPO Shanghai 2026 stands as a landmark milestone for Tan Can Food’s expansion into the Asia-Pacific outdoor market. Moving forward, the brand will continue to strengthen its core industrial chain of outdoor fried rice R&D, production and distribution. Relying on ISPO’s global exhibition network, Tan Can Food will keep expanding domestic and overseas distribution channels, enrich the supporting ecosystem for outdoor sports with innovative portable instant food, and collaborate with all industry partners to foster shared growth across the Asia-Pacific outdoor industry.

Zhangzhou Tan Co., Ltd. (Tancan Food) is a leading international canned food supplier in China and China's second-largest exporter of canned food (consumer category, under 5kg).

Headquartered in Zhangzhou, Fujian—known as the "Canned Food Capital of China"—the company has specialized in the R&D, production, and export of canned and convenient foods since 1994. Committed to serving global customers with high-quality healthy food, the company strives to resonate "Made in China" across the world.